FOOL THEM ONCE - PITCH & MARKETING BIBLE

FOOL THEM ONCE has all the hallmarks of good television: high-profile historical events, government corruption, a wandering desert vision quest,  a manhunt, an unpredictable whistle blower, a politically explosive exposé, a family struggling to stay together, David versus Goliath power dynamics, the security and freedom of our nation at stake and a robust cast of complex and controversial characters. 

In short they are: Angus Cameron, Albert's publishing partner; Riette Kahn, Albert's wife and matriarch of the family household; Clint Jencks, Albert's friend facing prison due to Harvey's false testimony against him; Ruth Sommers, Cameron & Kahn's office manager and femme fatale; several composite FBI agents. 

Between its opening scene and its closing moments, we'll witness the rise and fall of Joe McCarthy, family bonds strained and tested, the second coming of Roy Cohn, J. Edgar Hoover's myopic battle to protect the reputation of his cherished FBI, and the heroism and disappointments of everyday men and women fighting for their most cherished beliefs.  Connecting these puzzle pieces is a man who alternately plays the role of ally and enemy to each of them: Harvey Matusow.

The series forces us to wrestle with questions of faith, conscience, duty to country, commitment to fellow citizens, righteousness, and the uncertain nature of truth itself.